Right from its founding in 2001, IFABER established a new way of thinking, acting and operating. It has driven e-commerce in the B2B sector, continuously evolving over the course of the years by reassessing its vision with an eye to the market and reviewing the corporate positioning and mission. It crossed over from a horizontal vision as a technology supplier in support of purchasing processes to an extended vision as the first link of the supply chain ecosystem, facilitating value components for business clients.
The new vision incorporates the essence of market change where companies today "need much more than careful management and competent cost rationalisation. They express the need for a new stimulus to generate value in the supply chain.” IFABER “provides digital services and useful processing skills for the creation, production and commercialisation of products and services".
The new brand identity was studied and developed in collaboration with HFARM, taking into account the history and DNA of the company, as well as the knowledge base formed in over 15 years of experience on the market. The new visual identity project effected all of the components beginning with the brand, which now has a new font and a graphic element that clearly illustrates IFABER's new way of being - the first link in the value chain - and also serves as the new pay-off that accompanies the brand: “The first link in the value chain”.
The new brand identity fully conveys the path of evolution and change that IFABER has been on in recent years, one that saw continuous innovation in the offering for companies. Indeed, this fresh identity has influenced the naming and branding of the products too. It also led to the founding of IFABER MANAGER, an ideological platform that is increasingly user-friendly, due to its revised user experience, and better able to meet the needs of its users who are active on the platform on a daily basis.
Press Office:Francesco Santoro, Head of Marketing Communication
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